Designing a tobacco counter-marketing campaign for African American youth

The objectives of this qualitative study were to: a) identify common marketing themes and tactics used by the tobacco industry to entice African Americans (AA's) and youth to initiate and maintain smoking behavior, especially smoking mentholated brands of cigarettes, and b) determine AA youths&...

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Detalles Bibliográficos
Autores principales: Johnson, Doris M, Wine, Lauren A, Zack, Sharon, Zimmer, Eric, Wang, Judy H, Weitzel-O'Neill, Patricia A, Claflin, Vickie, Tercyak, Kenneth P
Formato: Texto
Lenguaje:English
Publicado: BioMed Central 2008
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2556031/
https://www.ncbi.nlm.nih.gov/pubmed/18822164
http://dx.doi.org/10.1186/1617-9625-4-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2556031/
https://www.ncbi.nlm.nih.gov/pubmed/18822164
http://dx.doi.org/10.1186/1617-9625-4-7

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