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Individual preferences modulate incentive values: Evidence from functional MRI
BACKGROUND: In most studies on human reward processing, reward intensity has been manipulated on an objective scale (e.g., varying monetary value). Everyday experience, however, teaches us that objectively equivalent rewards may differ substantially in their subjective incentive values. One factor i...
| Autores principales: | , , , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2008
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2633349/ https://www.ncbi.nlm.nih.gov/pubmed/19032746 http://dx.doi.org/10.1186/1744-9081-4-55 |