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Neural Correlates of Attitude Change Following Positive and Negative Advertisements

Understanding changes in attitudes towards others is critical to understanding human behaviour. Neuropolitical studies have found that the activation of emotion-related areas in the brain is linked to resilient political preferences, and neuroeconomic research has analysed the neural correlates of s...

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Detalles Bibliográficos
Autores principales:	Kato, Junko, Ide, Hiroko, Kabashima, Ikuo, Kadota, Hiroshi, Takano, Kouji, Kansaku, Kenji
Formato:	Texto
Lenguaje:	English
Publicado:	Frontiers Research Foundation 2009
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2691152/ https://www.ncbi.nlm.nih.gov/pubmed/19503749 http://dx.doi.org/10.3389/neuro.08.006.2009

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