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ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours
BACKGROUND: In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks of physical inactivity for children and youth. The purpose...
Autores principales: | Craig, Cora L, Bauman, Adrian, Gauvin, Lise, Robertson, Jennifer, Murumets, Kelly |
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Formato: | Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2009
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2797491/ https://www.ncbi.nlm.nih.gov/pubmed/19995459 http://dx.doi.org/10.1186/1479-5868-6-88 |
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