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What Defines an Effective Anti-Tobacco TV Advertisement? A Pilot Study among Greek Adolescents
As the Framework Convention on Tobacco Control (FCTC) calls for public health awareness on tobacco use, mass media campaigns should be appropriately designed so as to maximize their effectiveness. In this methodological pilot study, 95 Greek adolescents (mean age 15 ± 1.8 years), were shown seven di...
Autores principales: | , , , , |
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Formato: | Texto |
Lenguaje: | English |
Publicado: |
Molecular Diversity Preservation International (MDPI)
2010
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2819777/ https://www.ncbi.nlm.nih.gov/pubmed/20195434 http://dx.doi.org/10.3390/ijerph7010078 |