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How the Opinion of Others Affects Our Valuation of Objects
The opinions of others can easily affect how much we value things. We investigated what happens in our brain when we agree with others about the value of an object and whether or not there is evidence, at the neural level, for social conformity through which we change object valuation. Using functio...
| Autores principales: | , , , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Cell Press
2010
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2908235/ https://www.ncbi.nlm.nih.gov/pubmed/20619815 http://dx.doi.org/10.1016/j.cub.2010.04.055 |