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Conditioned associations and economic decision biases
Humans show substantial deviation from rationality during economic decision making under uncertainty. A computational perspective suggests these deviations arise out of an interaction between distinct valuation systems in the brain. Here, we provide behavioural data showing that the incidental prese...
Autores principales: | , , |
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Formato: | Texto |
Lenguaje: | English |
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Academic Press
2010
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2923756/ https://www.ncbi.nlm.nih.gov/pubmed/20600994 http://dx.doi.org/10.1016/j.neuroimage.2010.06.021 |
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author | Guitart-Masip, Marc Talmi, Deborah Dolan, Ray |
author_facet | Guitart-Masip, Marc Talmi, Deborah Dolan, Ray |
author_sort | Guitart-Masip, Marc |
collection | PubMed |
description | Humans show substantial deviation from rationality during economic decision making under uncertainty. A computational perspective suggests these deviations arise out of an interaction between distinct valuation systems in the brain. Here, we provide behavioural data showing that the incidental presentation of aversive and appetitive conditioned stimuli can alter subjects’ preferences in an economic task, involving a choice between a safe or gamble option. These behavioural effects informed a model-based analysis of a functional magnetic resonance imaging (fMRI) experiment, involving an identical paradigm, where we demonstrate that this conditioned behavioral bias engages the amygdala, a brain structure associated with acquisition and expression of conditioned associations. Our findings suggest that a well known bias in human economic choice can arise from an influence of conditioned associations on goal-directed decision making, consistent with an architecture of choice that invokes distinct decision-making systems. |
format | Text |
id | pubmed-2923756 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2010 |
publisher | Academic Press |
record_format | MEDLINE/PubMed |
spelling | pubmed-29237562010-09-08 Conditioned associations and economic decision biases Guitart-Masip, Marc Talmi, Deborah Dolan, Ray Neuroimage Article Humans show substantial deviation from rationality during economic decision making under uncertainty. A computational perspective suggests these deviations arise out of an interaction between distinct valuation systems in the brain. Here, we provide behavioural data showing that the incidental presentation of aversive and appetitive conditioned stimuli can alter subjects’ preferences in an economic task, involving a choice between a safe or gamble option. These behavioural effects informed a model-based analysis of a functional magnetic resonance imaging (fMRI) experiment, involving an identical paradigm, where we demonstrate that this conditioned behavioral bias engages the amygdala, a brain structure associated with acquisition and expression of conditioned associations. Our findings suggest that a well known bias in human economic choice can arise from an influence of conditioned associations on goal-directed decision making, consistent with an architecture of choice that invokes distinct decision-making systems. Academic Press 2010-10-15 /pmc/articles/PMC2923756/ /pubmed/20600994 http://dx.doi.org/10.1016/j.neuroimage.2010.06.021 Text en © 2010 Elsevier Inc. https://creativecommons.org/licenses/by/3.0/ Open Access under CC BY 3.0 (https://creativecommons.org/licenses/by/3.0/) license |
spellingShingle | Article Guitart-Masip, Marc Talmi, Deborah Dolan, Ray Conditioned associations and economic decision biases |
title | Conditioned associations and economic decision biases |
title_full | Conditioned associations and economic decision biases |
title_fullStr | Conditioned associations and economic decision biases |
title_full_unstemmed | Conditioned associations and economic decision biases |
title_short | Conditioned associations and economic decision biases |
title_sort | conditioned associations and economic decision biases |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2923756/ https://www.ncbi.nlm.nih.gov/pubmed/20600994 http://dx.doi.org/10.1016/j.neuroimage.2010.06.021 |
work_keys_str_mv | AT guitartmasipmarc conditionedassociationsandeconomicdecisionbiases AT talmideborah conditionedassociationsandeconomicdecisionbiases AT dolanray conditionedassociationsandeconomicdecisionbiases |