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Conditioned associations and economic decision biases

Humans show substantial deviation from rationality during economic decision making under uncertainty. A computational perspective suggests these deviations arise out of an interaction between distinct valuation systems in the brain. Here, we provide behavioural data showing that the incidental prese...

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Detalles Bibliográficos
Autores principales: Guitart-Masip, Marc, Talmi, Deborah, Dolan, Ray
Formato: Texto
Lenguaje:English
Publicado: Academic Press 2010
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2923756/
https://www.ncbi.nlm.nih.gov/pubmed/20600994
http://dx.doi.org/10.1016/j.neuroimage.2010.06.021
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author Guitart-Masip, Marc
Talmi, Deborah
Dolan, Ray
author_facet Guitart-Masip, Marc
Talmi, Deborah
Dolan, Ray
author_sort Guitart-Masip, Marc
collection PubMed
description Humans show substantial deviation from rationality during economic decision making under uncertainty. A computational perspective suggests these deviations arise out of an interaction between distinct valuation systems in the brain. Here, we provide behavioural data showing that the incidental presentation of aversive and appetitive conditioned stimuli can alter subjects’ preferences in an economic task, involving a choice between a safe or gamble option. These behavioural effects informed a model-based analysis of a functional magnetic resonance imaging (fMRI) experiment, involving an identical paradigm, where we demonstrate that this conditioned behavioral bias engages the amygdala, a brain structure associated with acquisition and expression of conditioned associations. Our findings suggest that a well known bias in human economic choice can arise from an influence of conditioned associations on goal-directed decision making, consistent with an architecture of choice that invokes distinct decision-making systems.
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spelling pubmed-29237562010-09-08 Conditioned associations and economic decision biases Guitart-Masip, Marc Talmi, Deborah Dolan, Ray Neuroimage Article Humans show substantial deviation from rationality during economic decision making under uncertainty. A computational perspective suggests these deviations arise out of an interaction between distinct valuation systems in the brain. Here, we provide behavioural data showing that the incidental presentation of aversive and appetitive conditioned stimuli can alter subjects’ preferences in an economic task, involving a choice between a safe or gamble option. These behavioural effects informed a model-based analysis of a functional magnetic resonance imaging (fMRI) experiment, involving an identical paradigm, where we demonstrate that this conditioned behavioral bias engages the amygdala, a brain structure associated with acquisition and expression of conditioned associations. Our findings suggest that a well known bias in human economic choice can arise from an influence of conditioned associations on goal-directed decision making, consistent with an architecture of choice that invokes distinct decision-making systems. Academic Press 2010-10-15 /pmc/articles/PMC2923756/ /pubmed/20600994 http://dx.doi.org/10.1016/j.neuroimage.2010.06.021 Text en © 2010 Elsevier Inc. https://creativecommons.org/licenses/by/3.0/ Open Access under CC BY 3.0 (https://creativecommons.org/licenses/by/3.0/) license
spellingShingle Article
Guitart-Masip, Marc
Talmi, Deborah
Dolan, Ray
Conditioned associations and economic decision biases
title Conditioned associations and economic decision biases
title_full Conditioned associations and economic decision biases
title_fullStr Conditioned associations and economic decision biases
title_full_unstemmed Conditioned associations and economic decision biases
title_short Conditioned associations and economic decision biases
title_sort conditioned associations and economic decision biases
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2923756/
https://www.ncbi.nlm.nih.gov/pubmed/20600994
http://dx.doi.org/10.1016/j.neuroimage.2010.06.021
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