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Evaluation of rationality of promotional drug literature using World Health Organization guidelines

OBJECTIVES: The study was aimed to evaluate collected drug promotional brochures for accuracy, consistency, and validity of the information presented in it, using World Health Organization (WHO) criteria for ethical medicinal drug promotion. Drug promotional brochures were evaluated for the type of...

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Detalles Bibliográficos
Autores principales:	Mali, Smita N., Dudhgaonkar, Sujata, Bachewar, N.P.
Formato:	Texto
Lenguaje:	English
Publicado:	Medknow Publications 2010
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2959206/ https://www.ncbi.nlm.nih.gov/pubmed/21206615 http://dx.doi.org/10.4103/0253-7613.70020

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