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Assessing the relationship between ad volume and awareness of a tobacco education media campaign
BACKGROUND: The relation between aided ad recall and level of television ad placement in a public health setting is not well established. We examine this association by looking back at 8 years of the California's Tobacco Control Program's (CTCP) media campaign. METHODS: Starting in July 20...
| Autores principales: | , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
BMJ Group
2010
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2976530/ https://www.ncbi.nlm.nih.gov/pubmed/20382649 http://dx.doi.org/10.1136/tc.2009.030692 |