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Korean consumers' perceptions of health/functional food claims according to the strength of scientific evidence
In this study, we investigated that consumers could differentiate between levels of claims and clarify how a visual aid influences consumer understanding of the different claim levels. We interviewed 2,000 consumers in 13 shopping malls on their perception of and confidence in different levels of he...
| Autores principales: | , , , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
The Korean Nutrition Society and the Korean Society of Community Nutrition
2010
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2981727/ https://www.ncbi.nlm.nih.gov/pubmed/21103090 http://dx.doi.org/10.4162/nrp.2010.4.5.428 |