Neuroeconomics and public health

OBJECTIVE: To design an economic evaluation strategy for general health promotion projects. METHOD: Identification of key parameters of behavioral health from neuroeconomic studies. RESULTS: The Frontal Power of Concentration (C) is a quadripartite executive integrator depending on four key parameters: 1) The Limbic system originating ambivalent emotions (L). 2) Volition in the Prefrontal Cortex (c) controlling cognitive prediction and emotions with a view on Frontopolar long-term goals. 3) Semantic memories in the Temporal lobe (R). 4) An intuitive visuospatial sketchpad in the Parietal lobe (I). C aiming to minimize error between preferences and predictions is directly determined by the following equation including I as a stochastic knowledge component: C =Rc2/L +εI→ 1 DISCUSSION: 1. Cognitive predictions are improved by open-mindedness towards feedback (R). 2. The effect of emotional regrets is reinforced by an appropriate level of fitness (c, L). 3. Our imagination may be unfolded by in-depth-relaxation-procedures and visualization (I). CONCLUSION: Economic evaluation of general public health should focus on the subset of separate and integrated interventions that directly affect the parameters of Formula C in individuals.