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Can Sophie's Choice Be Adequately Captured by Cold Computation of Minimizing Losses? An fMRI Study of Vital Loss Decisions

The vast majority of decision-making research is performed under the assumption of the value maximizing principle. This principle implies that when making decisions, individuals try to optimize outcomes on the basis of cold mathematical equations. However, decisions are emotion-laden rather than coo...

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Detalles Bibliográficos
Autores principales: Li, Qi, Qin, Shaozheng, Rao, Li-Lin, Zhang, Wencai, Ying, Xiaoping, Guo, Xiuyan, Guo, Chunyan, Ding, Jinghong, Li, Shu, Luo, Jing
Formato: Texto
Lenguaje:English
Publicado: Public Library of Science 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3055886/
https://www.ncbi.nlm.nih.gov/pubmed/21412428
http://dx.doi.org/10.1371/journal.pone.0017544