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The Power of Rhetoric: Two Healing Movements

Though we might suppose that our sensations are unaffected by the talk around us, the rhetoric surrounding a treatment can in fact color the experience of those having the treatment. So it is with both Eye Movement Desensitization and Reprocessing (EMDR) and the 18th-century therapy that has been ci...

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Detalles Bibliográficos
Autor principal: Justman, Stewart
Formato: Texto
Lenguaje:English
Publicado: YJBM 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3064241/
https://www.ncbi.nlm.nih.gov/pubmed/21451780
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author Justman, Stewart
author_facet Justman, Stewart
author_sort Justman, Stewart
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description Though we might suppose that our sensations are unaffected by the talk around us, the rhetoric surrounding a treatment can in fact color the experience of those having the treatment. So it is with both Eye Movement Desensitization and Reprocessing (EMDR) and the 18th-century therapy that has been cited as its predecessor: mesmerism. In both cases, rhetoric itself is conscripted into the service of therapeutic ends. Reports of cures are advertised and celebrated in a way that builds the expectation and feeds the experience of more of the same. Precisely because they are rooted in and speak to their time and place, however, the efficacy of these therapies may be limited. An investigation of the kinship between the two healing movements — and the driving force of a movement is nothing other than rhetoric — throws light on possibly social sources of therapeutic efficacy.
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spelling pubmed-30642412011-03-30 The Power of Rhetoric: Two Healing Movements Justman, Stewart Yale J Biol Med Arts & Humanities Though we might suppose that our sensations are unaffected by the talk around us, the rhetoric surrounding a treatment can in fact color the experience of those having the treatment. So it is with both Eye Movement Desensitization and Reprocessing (EMDR) and the 18th-century therapy that has been cited as its predecessor: mesmerism. In both cases, rhetoric itself is conscripted into the service of therapeutic ends. Reports of cures are advertised and celebrated in a way that builds the expectation and feeds the experience of more of the same. Precisely because they are rooted in and speak to their time and place, however, the efficacy of these therapies may be limited. An investigation of the kinship between the two healing movements — and the driving force of a movement is nothing other than rhetoric — throws light on possibly social sources of therapeutic efficacy. YJBM 2011-03 2011-03 /pmc/articles/PMC3064241/ /pubmed/21451780 Text en Copyright ©2011, Yale Journal of Biology and Medicine https://creativecommons.org/licenses/by-nc/3.0/This is an open access article distributed under the terms of the Creative Commons CC BY-NC license, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes.
spellingShingle Arts & Humanities
Justman, Stewart
The Power of Rhetoric: Two Healing Movements
title The Power of Rhetoric: Two Healing Movements
title_full The Power of Rhetoric: Two Healing Movements
title_fullStr The Power of Rhetoric: Two Healing Movements
title_full_unstemmed The Power of Rhetoric: Two Healing Movements
title_short The Power of Rhetoric: Two Healing Movements
title_sort power of rhetoric: two healing movements
topic Arts & Humanities
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3064241/
https://www.ncbi.nlm.nih.gov/pubmed/21451780
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