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How Much Importance Do We Give to Target Audiences in Article Writing?

OBJECTIVES: Writing papers can be used as a means to convey a message. Knowledge transfer is also about conveying the right message to the right target audience. The aim of this study was to determine the proportion of articles that had mentioned a clear message and the target audience in the abstra...

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Autores principales: Nedjat, Sima, Nedjat, Saharnaz, Gholami, Jaleh, Ashoorkhani, Mahnaz, Maleki, Katayoun, Hejrie, Soroush Mortaz, Majdzadeh, Reza
Formato: Texto
Lenguaje:English
Publicado: Medknow Publications 2010
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3075483/
https://www.ncbi.nlm.nih.gov/pubmed/21677761
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author Nedjat, Sima
Nedjat, Saharnaz
Gholami, Jaleh
Ashoorkhani, Mahnaz
Maleki, Katayoun
Hejrie, Soroush Mortaz
Majdzadeh, Reza
author_facet Nedjat, Sima
Nedjat, Saharnaz
Gholami, Jaleh
Ashoorkhani, Mahnaz
Maleki, Katayoun
Hejrie, Soroush Mortaz
Majdzadeh, Reza
author_sort Nedjat, Sima
collection PubMed
description OBJECTIVES: Writing papers can be used as a means to convey a message. Knowledge transfer is also about conveying the right message to the right target audience. The aim of this study was to determine the proportion of articles that had mentioned a clear message and the target audience in the abstract and the article as a whole, and also to examine their association with different determinant factors. METHODS: Articles published from 2001 to 2006 that were based on clinical and health system research conducted on Iranian populations and on maternal care, diabetes and tuberculosis were searched systematically in domestic and international databases. Eventually checklists (Additional file 1) were completed for 795 articles. RESULTS: Overall, 98.5% of articles had a clear message, whereas 12.5% had addressed the direct target audience. Presence of a clear message in formatted abstracts were seen 3.6 times more (CI95%: 1.5-8.7) than in articles without formatted abstracts (p = 0.005). Addressing of the direct target audience was seen twice as much in health system research articles as compared to clinical studies, odds ratio was 2.3 (CI95%: 1.47-3.48, p<0.001). CONCLUSIONS: Creating a format for journal abstracts seems to be an effective intervention for presenting the message in articles.
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spelling pubmed-30754832011-05-12 How Much Importance Do We Give to Target Audiences in Article Writing? Nedjat, Sima Nedjat, Saharnaz Gholami, Jaleh Ashoorkhani, Mahnaz Maleki, Katayoun Hejrie, Soroush Mortaz Majdzadeh, Reza Int J Prev Med Original Article OBJECTIVES: Writing papers can be used as a means to convey a message. Knowledge transfer is also about conveying the right message to the right target audience. The aim of this study was to determine the proportion of articles that had mentioned a clear message and the target audience in the abstract and the article as a whole, and also to examine their association with different determinant factors. METHODS: Articles published from 2001 to 2006 that were based on clinical and health system research conducted on Iranian populations and on maternal care, diabetes and tuberculosis were searched systematically in domestic and international databases. Eventually checklists (Additional file 1) were completed for 795 articles. RESULTS: Overall, 98.5% of articles had a clear message, whereas 12.5% had addressed the direct target audience. Presence of a clear message in formatted abstracts were seen 3.6 times more (CI95%: 1.5-8.7) than in articles without formatted abstracts (p = 0.005). Addressing of the direct target audience was seen twice as much in health system research articles as compared to clinical studies, odds ratio was 2.3 (CI95%: 1.47-3.48, p<0.001). CONCLUSIONS: Creating a format for journal abstracts seems to be an effective intervention for presenting the message in articles. Medknow Publications 2010 /pmc/articles/PMC3075483/ /pubmed/21677761 Text en © International Journal of Preventive Medicine http://creativecommons.org/licenses/by/2.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Article
Nedjat, Sima
Nedjat, Saharnaz
Gholami, Jaleh
Ashoorkhani, Mahnaz
Maleki, Katayoun
Hejrie, Soroush Mortaz
Majdzadeh, Reza
How Much Importance Do We Give to Target Audiences in Article Writing?
title How Much Importance Do We Give to Target Audiences in Article Writing?
title_full How Much Importance Do We Give to Target Audiences in Article Writing?
title_fullStr How Much Importance Do We Give to Target Audiences in Article Writing?
title_full_unstemmed How Much Importance Do We Give to Target Audiences in Article Writing?
title_short How Much Importance Do We Give to Target Audiences in Article Writing?
title_sort how much importance do we give to target audiences in article writing?
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3075483/
https://www.ncbi.nlm.nih.gov/pubmed/21677761
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