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Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign: a cluster randomised controlled trial

BACKGROUND: How youth perceive marketing messages in sports is poorly understood. We evaluated whether youth perceive that the imagery of a specific sports marketing advertisement contained smoking-related messages. METHODS: Twenty grade 7 to 11 classes (397 students) from two high schools in Montré...

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Detalles Bibliográficos
Autores principales:	Auger, Nathalie, Daniel, Mark, Knäuper, Bärbel, Raynault, Marie-France, Pless, Barry
Formato:	Texto
Lenguaje:	English
Publicado:	BioMed Central 2011
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3087678/ https://www.ncbi.nlm.nih.gov/pubmed/21477307 http://dx.doi.org/10.1186/1471-2431-11-26

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