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Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
This research tests the proposition that brands suffer prejudice and discrimination due to animosity toward a country with which they have a strong stereotypic association. In the first study, attitudinal data collected across a range of brands that vary in terms of the strength of the brand–country...
| Autores principales: | , |
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| Formato: | Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2009
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3093668/ https://www.ncbi.nlm.nih.gov/pubmed/21580796 http://dx.doi.org/10.1007/s11002-009-9097-y |