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Investigating the Role of the Ventromedial Prefrontal Cortex in the Assessment of Brands
The ventromedial prefrontal cortex (vmPFC) is believed to be important in everyday preference judgments, processing emotions during decision-making. However, there is still controversy in the literature regarding the participation of the vmPFC. To further elucidate the contribution of the vmPFC in b...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Research Foundation
2011
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3108388/ https://www.ncbi.nlm.nih.gov/pubmed/21687799 http://dx.doi.org/10.3389/fnins.2011.00077 |