Priming global and local processing of composite faces: revisiting the processing-bias effect on face perception

We used the composite-face illusion and Navon stimuli to determine the consequences of priming local or global processing on subsequent face recognition. The composite-face illusion reflects the difficulty of ignoring the task-irrelevant half-face while attending the task-relevant half if the half-faces in the composite are aligned. On each trial, participants first matched two Navon stimuli, attending to either the global or the local level, and then matched the upper halves of two composite faces presented sequentially. Global processing of Navon stimuli increased the sensitivity to incongruence between the upper and the lower halves of the composite face, relative to a baseline in which the composite faces were not primed. Local processing of Navon stimuli did not influence the sensitivity to incongruence. Although incongruence induced a bias toward different responses, this bias was not modulated by priming. We conclude that global processing of Navon stimuli augments holistic processing of the face. ELECTRONIC SUPPLEMENTARY MATERIAL: The online version of this article (doi:10.3758/s13414-011-0109-7) contains supplementary material, which is available to authorized users.