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View the label before you view the movie: A field experiment into the impact of Portion size and Guideline Daily Amounts labelling on soft drinks in cinemas

BACKGROUND: Large soft drink sizes increase consumption, and thereby contribute to obesity. Portion size labelling may help consumers to select more appropriate food portions. This study aimed to assess the effectiveness of portion size and caloric Guidelines for Daily Amounts (GDA) labelling on con...

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Detalles Bibliográficos
Autores principales: Vermeer, Willemijn M, Steenhuis, Ingrid HM, Leeuwis, Franca H, Bos, Arjan ER, de Boer, Michiel, Seidell, Jacob C
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2011
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3121640/
https://www.ncbi.nlm.nih.gov/pubmed/21645373
http://dx.doi.org/10.1186/1471-2458-11-438