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Brand equity and willingness to pay for condoms in zimbabwe

BACKGROUND: Zimbabwe suffers from one of the greatest burdens of HIV/AIDS in the world that has been compounded by social and economic instability in the past decade. However, from 2001 to 2009 HIV prevalence among 15-49 year olds declined from 26% to approximately 14%. Behavior change and condom us...

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Detalles Bibliográficos
Autores principales:	Evans, W Douglas, Taruberekera, Noah, Longfield, Kim, Snider, Jeremy
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2011
Materias:	Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3217844/ https://www.ncbi.nlm.nih.gov/pubmed/22029874 http://dx.doi.org/10.1186/1742-4755-8-29

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