Using Social Media to Communicate Child Health Information to Low-Income Parents

The objective of this study was to determine the value of using social media to communicate child health information to low-income parents. We evaluated qualitative data obtained through focus groups with low-income, predominantly Hispanic parents. Results were mixed; lack of time and credibility we...

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Detalles Bibliográficos
Autores principales: Stroever, Stephanie J., Mackert, Michael S., McAlister, Alfred L., Hoelscher, Deanna M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2011
Materias:
Brief
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3221587/
https://www.ncbi.nlm.nih.gov/pubmed/22005641
Descripción
Sumario:The objective of this study was to determine the value of using social media to communicate child health information to low-income parents. We evaluated qualitative data obtained through focus groups with low-income, predominantly Hispanic parents. Results were mixed; lack of time and credibility were the primary objections parents cited in using social media to obtain information about their children's health. Social media has value as part of an overall communication strategy, but more work is needed to determine the most effective way to use this channel in low-income populations.

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