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What can we learn from drug marketing efficiency?
The time it takes new drugs to penetrate the market is shrinking. David Kao suggests how drug companies’ techniques could be used to improve safety surveillance systems
Autor principal: | |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group Ltd.
2008
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3230247/ https://www.ncbi.nlm.nih.gov/pubmed/19050331 http://dx.doi.org/10.1136/bmj.a2591 |
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author | Kao, David P |
author_facet | Kao, David P |
author_sort | Kao, David P |
collection | PubMed |
description | The time it takes new drugs to penetrate the market is shrinking. David Kao suggests how drug companies’ techniques could be used to improve safety surveillance systems |
format | Online Article Text |
id | pubmed-3230247 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2008 |
publisher | BMJ Publishing Group Ltd. |
record_format | MEDLINE/PubMed |
spelling | pubmed-32302472011-12-06 What can we learn from drug marketing efficiency? Kao, David P BMJ Analysis The time it takes new drugs to penetrate the market is shrinking. David Kao suggests how drug companies’ techniques could be used to improve safety surveillance systems BMJ Publishing Group Ltd. 2008-12-02 /pmc/articles/PMC3230247/ /pubmed/19050331 http://dx.doi.org/10.1136/bmj.a2591 Text en © BMJ Publishing Group Ltd 2008 |
spellingShingle | Analysis Kao, David P What can we learn from drug marketing efficiency? |
title | What can we learn from drug marketing efficiency? |
title_full | What can we learn from drug marketing efficiency? |
title_fullStr | What can we learn from drug marketing efficiency? |
title_full_unstemmed | What can we learn from drug marketing efficiency? |
title_short | What can we learn from drug marketing efficiency? |
title_sort | what can we learn from drug marketing efficiency? |
topic | Analysis |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3230247/ https://www.ncbi.nlm.nih.gov/pubmed/19050331 http://dx.doi.org/10.1136/bmj.a2591 |
work_keys_str_mv | AT kaodavidp whatcanwelearnfromdrugmarketingefficiency |