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Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

BACKGROUND: Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public s...

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Detalles Bibliográficos
Autores principales:	Aschemann-Witzel, Jessica, Perez-Cueto, Federico JA, Niedzwiedzka, Barbara, Verbeke, Wim, Bech-Larsen, Tino
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	BioMed Central 2012
Materias:	Correspondence
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3297499/ https://www.ncbi.nlm.nih.gov/pubmed/22353342 http://dx.doi.org/10.1186/1471-2458-12-139

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