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Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Human decision-making is driven by subjective values assigned to alternative choice options. These valuations are based on reward cues. It is unknown, however, whether complex reward cues, such as brand logos, may bias the neural encoding of subjective value in unrelated decisions. In this functiona...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2012
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3316633/ https://www.ncbi.nlm.nih.gov/pubmed/22479547 http://dx.doi.org/10.1371/journal.pone.0034155 |