Quantifying Social Influence in an Online Cultural Market

We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the dec...

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Detalles Bibliográficos
Autores principales: Krumme, Coco, Cebrian, Manuel, Pickard, Galen, Pentland, Sandy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3348939/
https://www.ncbi.nlm.nih.gov/pubmed/22590493
http://dx.doi.org/10.1371/journal.pone.0033785
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author Krumme, Coco
Cebrian, Manuel
Pickard, Galen
Pentland, Sandy
author_facet Krumme, Coco
Cebrian, Manuel
Pickard, Galen
Pentland, Sandy
author_sort Krumme, Coco
collection PubMed
description We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role.
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spelling pubmed-33489392012-05-15 Quantifying Social Influence in an Online Cultural Market Krumme, Coco Cebrian, Manuel Pickard, Galen Pentland, Sandy PLoS One Research Article We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role. Public Library of Science 2012-05-09 /pmc/articles/PMC3348939/ /pubmed/22590493 http://dx.doi.org/10.1371/journal.pone.0033785 Text en This is an open-access article, free of all copyright, and may be freely reproduced, distributed, transmitted, modified, built upon, or otherwise used by anyone for any lawful purpose. The work is made available under the Creative Commons CC0 public domain dedication. https://creativecommons.org/publicdomain/zero/1.0/ This is an open-access article distributed under the terms of the Creative Commons Public Domain declaration, which stipulates that, once placed in the public domain, this work may be freely reproduced, distributed, transmitted, modified, built upon, or otherwise used by anyone for any lawful purpose.
spellingShingle Research Article
Krumme, Coco
Cebrian, Manuel
Pickard, Galen
Pentland, Sandy
Quantifying Social Influence in an Online Cultural Market
title Quantifying Social Influence in an Online Cultural Market
title_full Quantifying Social Influence in an Online Cultural Market
title_fullStr Quantifying Social Influence in an Online Cultural Market
title_full_unstemmed Quantifying Social Influence in an Online Cultural Market
title_short Quantifying Social Influence in an Online Cultural Market
title_sort quantifying social influence in an online cultural market
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3348939/
https://www.ncbi.nlm.nih.gov/pubmed/22590493
http://dx.doi.org/10.1371/journal.pone.0033785
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