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The Attentional Drift-Diffusion Model Extends to Simple Purchasing Decisions

How do we make simple purchasing decisions (e.g., whether or not to buy a product at a given price)? Previous work has shown that the attentional drift-diffusion model (aDDM) can provide accurate quantitative descriptions of the psychometric data for binary and trinary value-based choices, and of ho...

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Detalles Bibliográficos
Autores principales:	Krajbich, Ian, Lu, Dingchao, Camerer, Colin, Rangel, Antonio
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Research Foundation 2012
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3374478/ https://www.ncbi.nlm.nih.gov/pubmed/22707945 http://dx.doi.org/10.3389/fpsyg.2012.00193

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