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Healthy vs. unhealthy food: a strategic choice for firms and consumers
In this paper, we carry out a theoretical analysis of the strategic choice made by firms regarding the type of food they market when they face consumers who care about the healthy/unhealthy attributes of the product but incur in emotional/health costs when the food they consume has unhealthy attribu...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer
2011
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3395040/ https://www.ncbi.nlm.nih.gov/pubmed/22828271 http://dx.doi.org/10.1186/2191-1991-1-4 |