Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention

Persuading people to undertake actions to prevent skin cancer is an important public health challenge. A number of studies have compared the effectiveness of gain-framed and loss-framed appeals in this domain, often expecting gain-framed appeals to be more persuasive. A meta-analytic review (k = 33,...

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Detalles Bibliográficos
Autores principales: O’Keefe, Daniel J., Wu, Daisy
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2012
Materias:
Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3397368/
https://www.ncbi.nlm.nih.gov/pubmed/22829794
http://dx.doi.org/10.3390/ijerph9062121

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3397368/
https://www.ncbi.nlm.nih.gov/pubmed/22829794
http://dx.doi.org/10.3390/ijerph9062121

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