Understanding factors influencing vulnerable older people keeping warm and well in winter: a qualitative study using social marketing techniques

OBJECTIVES: To understand the influences and decisions of vulnerable older people in relation to keeping warm in winter. DESIGN: A qualitative study incorporating in-depth, semi-structured individual and group interviews, framework analysis and social marketing segmentation techniques. SETTING: Roth...

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Detalles Bibliográficos
Autores principales: Tod, Angela Mary, Lusambili, Adelaide, Homer, Catherine, Abbott, Joanne, Cooke, Joanne Mary, Stocks, Amanda Jayne, McDaid, Kathleen Anne
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Group 2012
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3400059/
https://www.ncbi.nlm.nih.gov/pubmed/22798252
http://dx.doi.org/10.1136/bmjopen-2012-000922

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