Accuracy of Geographically Targeted Internet Advertisements on Google Adwords for Recruitment in a Randomized Trial

BACKGROUND: Google AdWords are increasingly used to recruit people into research studies and clinical services. They offer the potential to recruit from targeted control areas in cluster randomized controlled trials (RCTs), but little is known about the feasibility of accurately targeting ads by loc...

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Detalles Bibliográficos
Autores principales: Jones, Ray B, Goldsmith, Lesley, Williams, Christopher J, Kamel Boulos, Maged N
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Gunther Eysenbach 2012
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3414907/
https://www.ncbi.nlm.nih.gov/pubmed/22718043
http://dx.doi.org/10.2196/jmir.1991

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3414907/
https://www.ncbi.nlm.nih.gov/pubmed/22718043
http://dx.doi.org/10.2196/jmir.1991

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