How We Choose One over Another: Predicting Trial-by-Trial Preference Decision

Preference formation is a complex problem as it is subjective, involves emotion, is led by implicit processes, and changes depending on the context even within the same individual. Thus, scientific attempts to predict preference are challenging, yet quite important for basic understanding of human d...

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Detalles Bibliográficos
Autores principales: Bhushan, Vidya, Saha, Goutam, Lindsen, Job, Shimojo, Shinsuke, Bhattacharya, Joydeep
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2012
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422291/
https://www.ncbi.nlm.nih.gov/pubmed/22912859
http://dx.doi.org/10.1371/journal.pone.0043351

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422291/
https://www.ncbi.nlm.nih.gov/pubmed/22912859
http://dx.doi.org/10.1371/journal.pone.0043351

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