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How We Choose One over Another: Predicting Trial-by-Trial Preference Decision
Preference formation is a complex problem as it is subjective, involves emotion, is led by implicit processes, and changes depending on the context even within the same individual. Thus, scientific attempts to predict preference are challenging, yet quite important for basic understanding of human d...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2012
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422291/ https://www.ncbi.nlm.nih.gov/pubmed/22912859 http://dx.doi.org/10.1371/journal.pone.0043351 |