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Relationships among Trust in Messages, Risk Perception, and Risk Reduction Preferences Based upon Avian Influenza in Taiwan

Improvements in communications technology enable consumers to receive information through diverse channels. In the case of avian influenza, information repeated by the mass media socially amplifies the consumer awareness of risks. Facing indeterminate risks, consumers may feel anxious and increase t...

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Detalles Bibliográficos
Autores principales:	Fang, David, Fang, Chen-Ling, Tsai, Bi-Kun, Lan, Li-Chi, Hsu, Wen-Shan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2012
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3447584/ https://www.ncbi.nlm.nih.gov/pubmed/23066394 http://dx.doi.org/10.3390/ijerph9082742

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