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Development of the Tobacco Tactics logo: From thumb prints to press
BACKGROUND: The purpose of this study was to describe the development and evaluation of the image-based Veterans Affairs (VA) Tobacco Tactics program logo and campaign character using principles of social marketing. METHODS: Four cross-sectional surveys with open- and closed-ended questions were use...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2012
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3464712/ https://www.ncbi.nlm.nih.gov/pubmed/22515268 http://dx.doi.org/10.1186/1617-9625-10-6 |