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Data Mining Application in Customer Relationship Management for Hospital Inpatients

OBJECTIVES: This study aims to discover patients loyal to a hospital and model their medical service usage patterns. Consequently, this study proposes a data mining application in customer relationship management (CRM) for hospital inpatients. METHODS: A recency, frequency, monetary (RFM) model has...

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Detalles Bibliográficos
Autor principal:	Lee, Eun Whan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Korean Society of Medical Informatics 2012
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3483475/ https://www.ncbi.nlm.nih.gov/pubmed/23115740 http://dx.doi.org/10.4258/hir.2012.18.3.178

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