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The power of liking: Highly sensitive aesthetic processing for guiding us through the world

Assessing liking is one of the most intriguing and influencing types of processing we experience day by day. We can decide almost instantaneously what we like and are highly consistent in our assessments, even across cultures. Still, the underlying mechanism is not well understood and often neglecte...

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Detalles Bibliográficos
Autores principales: Faerber, Stella J., Carbon, Claus-Christian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Pion 2012
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3485859/
https://www.ncbi.nlm.nih.gov/pubmed/23145310
http://dx.doi.org/10.1068/i0506
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author Faerber, Stella J.
Carbon, Claus-Christian
author_facet Faerber, Stella J.
Carbon, Claus-Christian
author_sort Faerber, Stella J.
collection PubMed
description Assessing liking is one of the most intriguing and influencing types of processing we experience day by day. We can decide almost instantaneously what we like and are highly consistent in our assessments, even across cultures. Still, the underlying mechanism is not well understood and often neglected by vision scientists. Several potential predictors for liking are discussed in the literature, among them very prominently typicality. Here, we analysed the impact of subtle changes of two perceptual dimensions (shape and colour saturation) of three-dimensional models of chairs on typicality and liking. To increase the validity of testing, we utilized a test-adaptation–retest design for extracting sensitivity data of both variables from a static (test only) as well as from a dynamic perspective (test–retest). We showed that typicality was only influenced by shape properties, whereas liking combined processing of shape plus saturation properties, indicating more complex and integrative processing. Processing the aesthetic value of objects, persons, or scenes is an essential and sophisticated mechanism, which seems to be highly sensitive to the slightest variations of perceptual input.
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spelling pubmed-34858592012-11-09 The power of liking: Highly sensitive aesthetic processing for guiding us through the world Faerber, Stella J. Carbon, Claus-Christian Iperception Article Assessing liking is one of the most intriguing and influencing types of processing we experience day by day. We can decide almost instantaneously what we like and are highly consistent in our assessments, even across cultures. Still, the underlying mechanism is not well understood and often neglected by vision scientists. Several potential predictors for liking are discussed in the literature, among them very prominently typicality. Here, we analysed the impact of subtle changes of two perceptual dimensions (shape and colour saturation) of three-dimensional models of chairs on typicality and liking. To increase the validity of testing, we utilized a test-adaptation–retest design for extracting sensitivity data of both variables from a static (test only) as well as from a dynamic perspective (test–retest). We showed that typicality was only influenced by shape properties, whereas liking combined processing of shape plus saturation properties, indicating more complex and integrative processing. Processing the aesthetic value of objects, persons, or scenes is an essential and sophisticated mechanism, which seems to be highly sensitive to the slightest variations of perceptual input. Pion 2012-09-26 /pmc/articles/PMC3485859/ /pubmed/23145310 http://dx.doi.org/10.1068/i0506 Text en Copyright © 2012 S J Faerber, C-C Carbon http://creativecommons.org/licenses/by-nc-nd/3.0/ This open-access article is distributed under a Creative Commons Licence, which permits noncommercial use, distribution, and reproduction, provided the original author(s) and source are credited and no alterations are made.
spellingShingle Article
Faerber, Stella J.
Carbon, Claus-Christian
The power of liking: Highly sensitive aesthetic processing for guiding us through the world
title The power of liking: Highly sensitive aesthetic processing for guiding us through the world
title_full The power of liking: Highly sensitive aesthetic processing for guiding us through the world
title_fullStr The power of liking: Highly sensitive aesthetic processing for guiding us through the world
title_full_unstemmed The power of liking: Highly sensitive aesthetic processing for guiding us through the world
title_short The power of liking: Highly sensitive aesthetic processing for guiding us through the world
title_sort power of liking: highly sensitive aesthetic processing for guiding us through the world
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3485859/
https://www.ncbi.nlm.nih.gov/pubmed/23145310
http://dx.doi.org/10.1068/i0506
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