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Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions

OBJECTIVES: To find out whether there is a potential impact of the appearance of a plain cigarette package on the smoking perceptions and behavioural intentions of Flemish adolescents. DESIGN: We performed a cross-sectional study using the qualitative method of focus group discussions. SETTING: Flem...

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Autores principales: Van Hal, Guido, Van Roosbroeck, Sofie, Vriesacker, Bart, Arts, Matheus, Hoeck, Sarah, Fraeyman, Jessica
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2012
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3532973/
https://www.ncbi.nlm.nih.gov/pubmed/23242481
http://dx.doi.org/10.1136/bmjopen-2012-001424
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author Van Hal, Guido
Van Roosbroeck, Sofie
Vriesacker, Bart
Arts, Matheus
Hoeck, Sarah
Fraeyman, Jessica
author_facet Van Hal, Guido
Van Roosbroeck, Sofie
Vriesacker, Bart
Arts, Matheus
Hoeck, Sarah
Fraeyman, Jessica
author_sort Van Hal, Guido
collection PubMed
description OBJECTIVES: To find out whether there is a potential impact of the appearance of a plain cigarette package on the smoking perceptions and behavioural intentions of Flemish adolescents. DESIGN: We performed a cross-sectional study using the qualitative method of focus group discussions. SETTING: Flemish adolescents. PARTICIPANTS: We performed eight focus group discussions, in which 55 adolescents took part, 32 female and 23 male. Inclusion criteria were: Flemish male and female 15-year-olds to 16-year-olds and 17-year-olds to 18-year-olds attending regular high-school education or vocational training who were current or had ever been smokers. OUTCOME MEASURE (PLANNED AS WELL AS MEASURED): The opinions and perceptions of young Flemish smokers regarding the impact of cigarette packaging on their smoking behaviour. RESULTS: Plain packages are perceived as less attractive, cheap and unreliable for young people. Because of the unattractiveness of the plain packaging, the health warnings catch the eye much more strongly. CONCLUSIONS: In this first scientific study in Flanders on this topic, it emerged that plain packaging could be a strong policy tool to reduce the number of adolescents starting smoking. Validation of these findings by conducting a quantitative survey in the same target group is recommended.
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spelling pubmed-35329732013-01-04 Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions Van Hal, Guido Van Roosbroeck, Sofie Vriesacker, Bart Arts, Matheus Hoeck, Sarah Fraeyman, Jessica BMJ Open Smoking and Tobacco OBJECTIVES: To find out whether there is a potential impact of the appearance of a plain cigarette package on the smoking perceptions and behavioural intentions of Flemish adolescents. DESIGN: We performed a cross-sectional study using the qualitative method of focus group discussions. SETTING: Flemish adolescents. PARTICIPANTS: We performed eight focus group discussions, in which 55 adolescents took part, 32 female and 23 male. Inclusion criteria were: Flemish male and female 15-year-olds to 16-year-olds and 17-year-olds to 18-year-olds attending regular high-school education or vocational training who were current or had ever been smokers. OUTCOME MEASURE (PLANNED AS WELL AS MEASURED): The opinions and perceptions of young Flemish smokers regarding the impact of cigarette packaging on their smoking behaviour. RESULTS: Plain packages are perceived as less attractive, cheap and unreliable for young people. Because of the unattractiveness of the plain packaging, the health warnings catch the eye much more strongly. CONCLUSIONS: In this first scientific study in Flanders on this topic, it emerged that plain packaging could be a strong policy tool to reduce the number of adolescents starting smoking. Validation of these findings by conducting a quantitative survey in the same target group is recommended. BMJ Publishing Group 2012-12-21 /pmc/articles/PMC3532973/ /pubmed/23242481 http://dx.doi.org/10.1136/bmjopen-2012-001424 Text en Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions This is an open-access article distributed under the terms of the Creative Commons Attribution Non-commercial License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited, the use is non commercial and is otherwise in compliance with the license. See: http://creativecommons.org/licenses/by-nc/2.0/ and http://creativecommons.org/licenses/by-nc/2.0/legalcode.
spellingShingle Smoking and Tobacco
Van Hal, Guido
Van Roosbroeck, Sofie
Vriesacker, Bart
Arts, Matheus
Hoeck, Sarah
Fraeyman, Jessica
Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
title Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
title_full Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
title_fullStr Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
title_full_unstemmed Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
title_short Flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
title_sort flemish adolescents’ perceptions of cigarette plain packaging: a qualitative study with focus group discussions
topic Smoking and Tobacco
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3532973/
https://www.ncbi.nlm.nih.gov/pubmed/23242481
http://dx.doi.org/10.1136/bmjopen-2012-001424
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