Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research

Recent years have seen an “explosion" in the abilities of scientists to use neuroscience in new domains. Unfortunately, it is little known and reported on how advertising companies make more effective pharmaceutical drugs commercials. The purpose of this paper is to analyze how neuromarketing t...

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Detalles Bibliográficos
Autores principales: Orzan, G, Zara, IA, Purcarea, VL
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2012
Materias:
General Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3539849/
https://www.ncbi.nlm.nih.gov/pubmed/23346245
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author Orzan, G
Zara, IA
Purcarea, VL
author_facet Orzan, G
Zara, IA
Purcarea, VL
author_sort Orzan, G
collection PubMed
description Recent years have seen an “explosion" in the abilities of scientists to use neuroscience in new domains. Unfortunately, it is little known and reported on how advertising companies make more effective pharmaceutical drugs commercials. The purpose of this paper is to analyze how neuromarketing techniques may impact the consumer response to pharmaceutical advertising campaigns. The result shows that using neuromarketing methods a pharmaceutical company can better understand the conscious and unconscious consumer’s thoughts and tailor specific marketing messages.
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spelling pubmed-35398492013-02-15 Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research Orzan, G Zara, IA Purcarea, VL J Med Life General Article Recent years have seen an “explosion" in the abilities of scientists to use neuroscience in new domains. Unfortunately, it is little known and reported on how advertising companies make more effective pharmaceutical drugs commercials. The purpose of this paper is to analyze how neuromarketing techniques may impact the consumer response to pharmaceutical advertising campaigns. The result shows that using neuromarketing methods a pharmaceutical company can better understand the conscious and unconscious consumer’s thoughts and tailor specific marketing messages. Carol Davila University Press 2012-12-15 2012-12-25 /pmc/articles/PMC3539849/ /pubmed/23346245 Text en ©Carol Davila University Press http://creativecommons.org/licenses/by/2.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle General Article
Orzan, G
Zara, IA
Purcarea, VL
Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research
title Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research
title_full Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research
title_fullStr Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research
title_full_unstemmed Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research
title_short Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research
title_sort neuromarketing techniques in pharmaceutical drugs advertising. a discussion and agenda for future research
topic General Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3539849/
https://www.ncbi.nlm.nih.gov/pubmed/23346245
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AT purcareavl neuromarketingtechniquesinpharmaceuticaldrugsadvertisingadiscussionandagendaforfutureresearch

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