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Marketing information goods and services in medical libraries and information centers
Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Medknow Publications & Media Pvt Ltd
2012
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3577399/ https://www.ncbi.nlm.nih.gov/pubmed/23555112 http://dx.doi.org/10.4103/2277-9531.94418 |
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author | Ashrafi-rizi, Hasan Kazempour, Zahra |
author_facet | Ashrafi-rizi, Hasan Kazempour, Zahra |
author_sort | Ashrafi-rizi, Hasan |
collection | PubMed |
description | Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not all the reasons. Perhaps the most important reason for marketing is increasing the customer satisfaction. This, in turn, leads to more willingness in payment and using services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth in development and use of knowledge, variety of users and their needs, marketing has become an important factor in any library activities. Libraries are now more responsible in this regard, because marketing is now an important tool in improving users’ satisfaction in using library services. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues such as information marketing, principles of marketing, marketing techniques, developing markets, and marketing skills. Some recommendations are also presented for marketing in libraries. |
format | Online Article Text |
id | pubmed-3577399 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2012 |
publisher | Medknow Publications & Media Pvt Ltd |
record_format | MEDLINE/PubMed |
spelling | pubmed-35773992013-04-01 Marketing information goods and services in medical libraries and information centers Ashrafi-rizi, Hasan Kazempour, Zahra J Educ Health Promot Review Article Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not all the reasons. Perhaps the most important reason for marketing is increasing the customer satisfaction. This, in turn, leads to more willingness in payment and using services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth in development and use of knowledge, variety of users and their needs, marketing has become an important factor in any library activities. Libraries are now more responsible in this regard, because marketing is now an important tool in improving users’ satisfaction in using library services. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues such as information marketing, principles of marketing, marketing techniques, developing markets, and marketing skills. Some recommendations are also presented for marketing in libraries. Medknow Publications & Media Pvt Ltd 2012-03-28 /pmc/articles/PMC3577399/ /pubmed/23555112 http://dx.doi.org/10.4103/2277-9531.94418 Text en Copyright: © 2012 Ashrafi-rizi H. http://creativecommons.org/licenses/by-nc-sa/3.0 This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Review Article Ashrafi-rizi, Hasan Kazempour, Zahra Marketing information goods and services in medical libraries and information centers |
title | Marketing information goods and services in medical libraries and information centers |
title_full | Marketing information goods and services in medical libraries and information centers |
title_fullStr | Marketing information goods and services in medical libraries and information centers |
title_full_unstemmed | Marketing information goods and services in medical libraries and information centers |
title_short | Marketing information goods and services in medical libraries and information centers |
title_sort | marketing information goods and services in medical libraries and information centers |
topic | Review Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3577399/ https://www.ncbi.nlm.nih.gov/pubmed/23555112 http://dx.doi.org/10.4103/2277-9531.94418 |
work_keys_str_mv | AT ashrafirizihasan marketinginformationgoodsandservicesinmedicallibrariesandinformationcenters AT kazempourzahra marketinginformationgoodsandservicesinmedicallibrariesandinformationcenters |