Oxytocin Increases the Influence of Public Service Advertisements

This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAs participants who received oxytocin, compared to those given a placebo, donated to 57% more causes, dona...

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Detalles Bibliográficos
Autores principales: Lin, Pei-Ying, Grewal, Naomi Sparks, Morin, Christophe, Johnson, Walter D., Zak, Paul J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2013
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3584120/
https://www.ncbi.nlm.nih.gov/pubmed/23460821
http://dx.doi.org/10.1371/journal.pone.0056934

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3584120/
https://www.ncbi.nlm.nih.gov/pubmed/23460821
http://dx.doi.org/10.1371/journal.pone.0056934

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