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Promotion of Prescription Drugs to Consumers and Providers, 2001–2010
BACKGROUND: Pharmaceutical firms heavily promote their products and may have changed marketing strategies in response to reductions in new product approvals, restrictions on some forms of promotion, and the expanding role of biologic therapies. METHODS: We used descriptive analyses of annual cross-s...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2013
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3587616/ https://www.ncbi.nlm.nih.gov/pubmed/23469165 http://dx.doi.org/10.1371/journal.pone.0055504 |