The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria

The objective of this study was to determine the effect of a price reduction on salad bar purchases in a corporate cafeteria. We reduced the price of salad bar purchases by 50% during March 2012 and analyzed sales data by month for February through June 2012. We also conducted an anonymous survey. S...

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Detalles Bibliográficos
Autores principales: Kottke, Thomas E., Pronk, Nicolaas P., Katz, Abigail S., Tillema, Juliana O., Flottemesch, Thomas J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2013
Materias:
Brief
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3604798/
https://www.ncbi.nlm.nih.gov/pubmed/23428084
http://dx.doi.org/10.5888/pcd10.120214
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author Kottke, Thomas E.
Pronk, Nicolaas P.
Katz, Abigail S.
Tillema, Juliana O.
Flottemesch, Thomas J.
author_facet Kottke, Thomas E.
Pronk, Nicolaas P.
Katz, Abigail S.
Tillema, Juliana O.
Flottemesch, Thomas J.
author_sort Kottke, Thomas E.
collection PubMed
description The objective of this study was to determine the effect of a price reduction on salad bar purchases in a corporate cafeteria. We reduced the price of salad bar purchases by 50% during March 2012 and analyzed sales data by month for February through June 2012. We also conducted an anonymous survey. Salad bar sales by weight more than tripled during the price reduction and returned to baseline afterward. Survey respondents reported that the high price of salad relative to other choices is a barrier to purchases. Policies that make the price of salads equal to other choices in cafeterias may significantly increase healthful food consumption.
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spelling pubmed-36047982013-04-02 The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria Kottke, Thomas E. Pronk, Nicolaas P. Katz, Abigail S. Tillema, Juliana O. Flottemesch, Thomas J. Prev Chronic Dis Brief The objective of this study was to determine the effect of a price reduction on salad bar purchases in a corporate cafeteria. We reduced the price of salad bar purchases by 50% during March 2012 and analyzed sales data by month for February through June 2012. We also conducted an anonymous survey. Salad bar sales by weight more than tripled during the price reduction and returned to baseline afterward. Survey respondents reported that the high price of salad relative to other choices is a barrier to purchases. Policies that make the price of salads equal to other choices in cafeterias may significantly increase healthful food consumption. Centers for Disease Control and Prevention 2013-02-21 /pmc/articles/PMC3604798/ /pubmed/23428084 http://dx.doi.org/10.5888/pcd10.120214 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.
spellingShingle Brief
Kottke, Thomas E.
Pronk, Nicolaas P.
Katz, Abigail S.
Tillema, Juliana O.
Flottemesch, Thomas J.
The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria
title The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria
title_full The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria
title_fullStr The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria
title_full_unstemmed The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria
title_short The Effect of Price Reduction on Salad Bar Purchases at a Corporate Cafeteria
title_sort effect of price reduction on salad bar purchases at a corporate cafeteria
topic Brief
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3604798/
https://www.ncbi.nlm.nih.gov/pubmed/23428084
http://dx.doi.org/10.5888/pcd10.120214
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