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Using Discounting Biases, Risk Characteristics, and Perceived Control Improves Preventive Programs
Health promotion often works toward remote goals with a trade-off between costs today and benefits in the future. However, for individuals using a positive discount rate for health outcomes a healthy state many years ahead has such a small value that it is difficult to motivate them to engage in pre...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Master Publishing Group
2007
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3614630/ https://www.ncbi.nlm.nih.gov/pubmed/23675027 |