Brand communities embedded in social networks()

Brand communities represent highly valuable marketing, innovation management, and customer relationship management tools. However, applying successful marketing strategies today, and in the future, also means exploring and seizing the unprecedented opportunities of social network environments. This...

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Detalles Bibliográficos
Autor principal: Zaglia, Melanie E.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: College of Business Administration, University of Georgia 2013
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3617602/
https://www.ncbi.nlm.nih.gov/pubmed/23564989
http://dx.doi.org/10.1016/j.jbusres.2012.07.015

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3617602/
https://www.ncbi.nlm.nih.gov/pubmed/23564989
http://dx.doi.org/10.1016/j.jbusres.2012.07.015

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