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Brand communities embedded in social networks()
Brand communities represent highly valuable marketing, innovation management, and customer relationship management tools. However, applying successful marketing strategies today, and in the future, also means exploring and seizing the unprecedented opportunities of social network environments. This...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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College of Business Administration, University of Georgia
2013
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3617602/ https://www.ncbi.nlm.nih.gov/pubmed/23564989 http://dx.doi.org/10.1016/j.jbusres.2012.07.015 |