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The Marketing Mix and Development of Medical Tourism in Shiraz

INTRODUCTION: In recent years, medical tourism market has been raised as one of the income-earning and competitive industries in the world and is considered as a modern field of advanced tourism. Therefore, a great number of countries are seeking to develop this type of tourism and one of the strate...

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Detalles Bibliográficos
Autores principales: Jabbari, Alireza, Rahimi Zarchi, Mohammad Kazem, Kavosi, Zahra, Shafaghat, Tahere, Keshtkaran, Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: AVICENA, d.o.o., Sarajevo 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3650564/
https://www.ncbi.nlm.nih.gov/pubmed/23678337
http://dx.doi.org/10.5455/msm.2013.25.32-36