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Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010

INTRODUCTION: National initiatives to improve the recognition of heart attack and stroke warning signs have encouraged symptomatic people to seek early treatment, but few have shown significant effects in rural American Indian (AI) communities. METHODS: During 2009 and 2010, the Montana Cardiovascul...

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Autores principales: Oser, Carrie S., Gohdes, Dorothy, Fogle, Crystelle C., Tadios, Fawn, Doore, Velva, Bell, Doreen S., Harwell, Todd S., Helgerson, Steven D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2013
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3666974/
https://www.ncbi.nlm.nih.gov/pubmed/23680509
http://dx.doi.org/10.5888/pcd10.120277
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author Oser, Carrie S.
Gohdes, Dorothy
Fogle, Crystelle C.
Tadios, Fawn
Doore, Velva
Bell, Doreen S.
Harwell, Todd S.
Helgerson, Steven D.
author_facet Oser, Carrie S.
Gohdes, Dorothy
Fogle, Crystelle C.
Tadios, Fawn
Doore, Velva
Bell, Doreen S.
Harwell, Todd S.
Helgerson, Steven D.
author_sort Oser, Carrie S.
collection PubMed
description INTRODUCTION: National initiatives to improve the recognition of heart attack and stroke warning signs have encouraged symptomatic people to seek early treatment, but few have shown significant effects in rural American Indian (AI) communities. METHODS: During 2009 and 2010, the Montana Cardiovascular Health Program, in collaboration with 2 tribal health departments, developed and conducted culturally specific public awareness campaigns for signs and symptoms of heart attack and stroke via local media. Telephone surveys were conducted before and after each campaign to evaluate the effectiveness of the campaigns. RESULTS: Knowledge of 3 or more heart attack warning signs and symptoms increased significantly on 1 reservation from 35% at baseline to 47% postcampaign. On the second reservation, recognition of 2 or more stroke signs and symptoms increased from 62% at baseline to 75% postcampaign, and the level of awareness remained at 73% approximately 4 months after the high-intensity campaign advertisements ended. Intent to call 9-1-1 did not increase in the heart attack campaign but did improve in the stroke campaign for specific symptoms. Recall of media campaigns on both reservations increased significantly from baseline to postcampaign for both media outlets (ie, radio and newspaper). CONCLUSION: Carefully designed, culturally specific campaigns may help eliminate disparities in the recognition of heart attack and stroke warning signs in AI communities.
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spelling pubmed-36669742013-06-07 Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010 Oser, Carrie S. Gohdes, Dorothy Fogle, Crystelle C. Tadios, Fawn Doore, Velva Bell, Doreen S. Harwell, Todd S. Helgerson, Steven D. Prev Chronic Dis Original Research INTRODUCTION: National initiatives to improve the recognition of heart attack and stroke warning signs have encouraged symptomatic people to seek early treatment, but few have shown significant effects in rural American Indian (AI) communities. METHODS: During 2009 and 2010, the Montana Cardiovascular Health Program, in collaboration with 2 tribal health departments, developed and conducted culturally specific public awareness campaigns for signs and symptoms of heart attack and stroke via local media. Telephone surveys were conducted before and after each campaign to evaluate the effectiveness of the campaigns. RESULTS: Knowledge of 3 or more heart attack warning signs and symptoms increased significantly on 1 reservation from 35% at baseline to 47% postcampaign. On the second reservation, recognition of 2 or more stroke signs and symptoms increased from 62% at baseline to 75% postcampaign, and the level of awareness remained at 73% approximately 4 months after the high-intensity campaign advertisements ended. Intent to call 9-1-1 did not increase in the heart attack campaign but did improve in the stroke campaign for specific symptoms. Recall of media campaigns on both reservations increased significantly from baseline to postcampaign for both media outlets (ie, radio and newspaper). CONCLUSION: Carefully designed, culturally specific campaigns may help eliminate disparities in the recognition of heart attack and stroke warning signs in AI communities. Centers for Disease Control and Prevention 2013-05-16 /pmc/articles/PMC3666974/ /pubmed/23680509 http://dx.doi.org/10.5888/pcd10.120277 Text en https://creativecommons.org/licenses/by/4.0/This is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.
spellingShingle Original Research
Oser, Carrie S.
Gohdes, Dorothy
Fogle, Crystelle C.
Tadios, Fawn
Doore, Velva
Bell, Doreen S.
Harwell, Todd S.
Helgerson, Steven D.
Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010
title Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010
title_full Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010
title_fullStr Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010
title_full_unstemmed Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010
title_short Cooperative Strategies to Develop Effective Stroke and Heart Attack Awareness Messages in Rural American Indian Communities, 2009–2010
title_sort cooperative strategies to develop effective stroke and heart attack awareness messages in rural american indian communities, 2009–2010
topic Original Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3666974/
https://www.ncbi.nlm.nih.gov/pubmed/23680509
http://dx.doi.org/10.5888/pcd10.120277
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