Equity monitoring for social marketing: use of wealth quintiles and the concentration index for decision making in HIV prevention, family planning, and malaria programs

BACKGROUND: The majority of social marketing programs are intended to reach the poor. It is therefore essential that social marketing organizations monitor the health equity of their programs and improve targeting when the poor are not being reached. Current measurement approaches are often insuffic...

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Detalles Bibliográficos
Autores principales: Chakraborty, Nirali M, Firestone, Rebecca, Bellows, Nicole
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2013
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3684531/
https://www.ncbi.nlm.nih.gov/pubmed/23902715
http://dx.doi.org/10.1186/1471-2458-13-S2-S6

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