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Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America
BACKGROUND: The inclusion of toys in food packages is a common marketing practice, and it is suspected of promoting obesogenic behaviours. This study aimed to determine whether toys packaged with food are indeed increasing the amount of food eaten by children, and if this effect is enhanced by conte...
Autores principales: | , , , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2013
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3717125/ https://www.ncbi.nlm.nih.gov/pubmed/23841997 http://dx.doi.org/10.1186/1475-2891-12-95 |
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author | Gregori, Dario Ballali, Simonetta Gafare, Claudia Elena Casella, Adriana Stefanini, Giulia de Sousa Alves, Rogenia Franchin, Laura Amador, Ignacio Da Silva, Neila Maria Almedia Dibildox, Javier |
author_facet | Gregori, Dario Ballali, Simonetta Gafare, Claudia Elena Casella, Adriana Stefanini, Giulia de Sousa Alves, Rogenia Franchin, Laura Amador, Ignacio Da Silva, Neila Maria Almedia Dibildox, Javier |
author_sort | Gregori, Dario |
collection | PubMed |
description | BACKGROUND: The inclusion of toys in food packages is a common marketing practice, and it is suspected of promoting obesogenic behaviours. This study aimed to determine whether toys packaged with food are indeed increasing the amount of food eaten by children, and if this effect is enhanced by contemporary exposure to TV and/or advertising. METHODS: A total of 600 children (balanced according to gender and age groups, 3–6 and 7–10 years old) were randomized in three school facilities in Argentina, Brazil and Mexico and exposed to food (snacks) alone or food associated with toys in an experimental setting. All of the children received the same meal at lunchtime. The products were packages in which chocolate was associated with toys in an egg-shaped container partially filled by chocolate. The children were asked to eat ad libitum for 20 minutes during the afternoon break. In addition, the children were randomized into two groups and either shown or not shown a movie cartoon, with three different levels of exposure to commercials in the TV viewing condition (1, 2 or 3 advertisements). RESULTS: No significant differences emerged between the “toys” and “no toys” groups even after taking into account exposure to TV, commercials and other confounding factors. CONCLUSIONS: The inclusion of toys in food packages was not shown per se to lead to an increase in the caloric intake of children. |
format | Online Article Text |
id | pubmed-3717125 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2013 |
publisher | BioMed Central |
record_format | MEDLINE/PubMed |
spelling | pubmed-37171252013-07-21 Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America Gregori, Dario Ballali, Simonetta Gafare, Claudia Elena Casella, Adriana Stefanini, Giulia de Sousa Alves, Rogenia Franchin, Laura Amador, Ignacio Da Silva, Neila Maria Almedia Dibildox, Javier Nutr J Research BACKGROUND: The inclusion of toys in food packages is a common marketing practice, and it is suspected of promoting obesogenic behaviours. This study aimed to determine whether toys packaged with food are indeed increasing the amount of food eaten by children, and if this effect is enhanced by contemporary exposure to TV and/or advertising. METHODS: A total of 600 children (balanced according to gender and age groups, 3–6 and 7–10 years old) were randomized in three school facilities in Argentina, Brazil and Mexico and exposed to food (snacks) alone or food associated with toys in an experimental setting. All of the children received the same meal at lunchtime. The products were packages in which chocolate was associated with toys in an egg-shaped container partially filled by chocolate. The children were asked to eat ad libitum for 20 minutes during the afternoon break. In addition, the children were randomized into two groups and either shown or not shown a movie cartoon, with three different levels of exposure to commercials in the TV viewing condition (1, 2 or 3 advertisements). RESULTS: No significant differences emerged between the “toys” and “no toys” groups even after taking into account exposure to TV, commercials and other confounding factors. CONCLUSIONS: The inclusion of toys in food packages was not shown per se to lead to an increase in the caloric intake of children. BioMed Central 2013-07-10 /pmc/articles/PMC3717125/ /pubmed/23841997 http://dx.doi.org/10.1186/1475-2891-12-95 Text en Copyright © 2013 Gregori et al.; licensee BioMed Central Ltd. http://creativecommons.org/licenses/by/2.0 This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Research Gregori, Dario Ballali, Simonetta Gafare, Claudia Elena Casella, Adriana Stefanini, Giulia de Sousa Alves, Rogenia Franchin, Laura Amador, Ignacio Da Silva, Neila Maria Almedia Dibildox, Javier Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America |
title | Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America |
title_full | Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America |
title_fullStr | Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America |
title_full_unstemmed | Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America |
title_short | Investigating the obesogenic effects of marketing snacks with toys: an experimental study in Latin America |
title_sort | investigating the obesogenic effects of marketing snacks with toys: an experimental study in latin america |
topic | Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3717125/ https://www.ncbi.nlm.nih.gov/pubmed/23841997 http://dx.doi.org/10.1186/1475-2891-12-95 |
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