Marketing technology in macroeconomics

In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar propert...

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Detalles Bibliográficos
Autor principal: Tamegawa, Kenichi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing AG 2012
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3725898/
https://www.ncbi.nlm.nih.gov/pubmed/23961358
http://dx.doi.org/10.1186/2193-1801-1-28
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author Tamegawa, Kenichi
author_facet Tamegawa, Kenichi
author_sort Tamegawa, Kenichi
collection PubMed
description In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption.
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spelling pubmed-37258982013-07-30 Marketing technology in macroeconomics Tamegawa, Kenichi Springerplus Research In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption. Springer International Publishing AG 2012-10-04 /pmc/articles/PMC3725898/ /pubmed/23961358 http://dx.doi.org/10.1186/2193-1801-1-28 Text en © Tamegawa; licensee Springer. 2012 This article is published under license to BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research
Tamegawa, Kenichi
Marketing technology in macroeconomics
title Marketing technology in macroeconomics
title_full Marketing technology in macroeconomics
title_fullStr Marketing technology in macroeconomics
title_full_unstemmed Marketing technology in macroeconomics
title_short Marketing technology in macroeconomics
title_sort marketing technology in macroeconomics
topic Research
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3725898/
https://www.ncbi.nlm.nih.gov/pubmed/23961358
http://dx.doi.org/10.1186/2193-1801-1-28
work_keys_str_mv AT tamegawakenichi marketingtechnologyinmacroeconomics

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